Mrketing Strtegy of Ford Compny Case Study Example | Topics and Well Written Essays - 3000 words

Mrketing Strtegy of Ford Compny - Case Study Example Tht's some uplifting news in the blend of our business, Ford's sles nlyst George Pips sid yesterdy. Passage Motor is the second lrgest utomotive compny on the planet nd the most trnsntionl of ll uto mkers. It hs opertions in more thn 200 nations nd regions, utilizing session 350,000 laborers (Schnpp, Cssettri, 2004) Historiclly, Ford tried to contend ginst the business' leder, Generl Motors, by incresing its quality in remote mrkets. Passage's Interntionl utomotive Opertions co-ordintes ctivities in twenty-six nations gathered in three principl areas (Europe, Ltin meric, nd si Pcific). In the lte 1970s, Ford delivered outside the United Sttes hlf of its overall vehicle creation - compred with GM's one-fourth. The Ford Motor Co. hs lso been leder in presenting or rpidly dopting technologicl innovtions in the business. Henry Ford, the author nd leader of the compny, is considered the fther of mss creation. In the troublesome decde of the 1980s, Ford demonstrated its cpbility to rpidly dopt the Jpnese arrangement of creation nd to move fster thn ny other uto mker in looking for the integrtion of its opertions on globl bsis. The compny ws lso pioneer in the interntionliztion of creation, s it ws the first to open n ssembly plnt in Cnd (1904), in Mexico (1925), nd in mny different nations. Historicll y, the compny hs hd leding job in creating n utomotive cpbility in those nations, nd its strtegies hve been chrcterized by its responsiveness to locl government demnds nd its reltively significant levels of fare ctivity. 2. Politicl fctors to consider in building Mrketing strtegy of Ford Motor Politicl fctors such s US government arrangements of irregular mediation in the business help to sabotage the degree of rivalry in the US utomobile industry. The dversril reltionship between government nd business in the United Sttes tht developed in the mid-1960s ws established on the basic strain which existed between the neo-clssicl model or belief system tht shped US government strategies towrd the utomobile business nd the arrangement of mngeril cpitlism bsed on lrge, oligopolistic corportions. During the 1960s, nd reacting to developing open wreness on sfety nd fuel discharges, the US government incresed nd changed its types of intercession in the utomobile business. Prior to the 1960s, US government mediation in the utomobile business ws irregular nd inconstnt, s times of mellow help nd kind disregard hve lternted with times of furious examination nd shrp intercession (Dyer et l. 2001:45). Most government approaches ffecting the business re not shped by the fundamental philosophy of lissez-fire, which advocated government mediation just when there were solid demnds by incredible monetary or socil ctors to do as such, or when it ws supported to address mrket filure (Gilpin